A product launch plan template includes a brief back story to the launch. The jo, jeff, and lindsay talk about how to plan a successful book launch. Top 10 businessplan templates you can download free. If youre planning a book launch party, involve the publisher by keeping them in the loop. Book launch checklist and timeline the book designer. When it comes to launching a bestselling book on amazon, the biggest leverage an author can invest in is building a stellar book launch team your launch team will receive an early bird copy of the book, read through it, and write. Not every author will create every kind of event, but most will, at a minimum, have a book launch. Book marketing plan the definitive checklist book launch.
Enter your name and email below to unlock the download link for the book launch plan template below. Product launch marketing plan consists of typical readymade tasks. Today id like to share some of the best resources for helping you plan your nanowrimo novel or any novel for that matter here are links to character planning resources and some of my favorite more. See more ideas about book launch, launch party and party. Plan a successful book launch book release template planning to publish a book this year. Here are nine social media templates to save you a ton of time and effort. But heres the interesting thing book launches arent that complicated in fact, here at authority. Its like trying to drive a car at the same time you. So for your third or fourth book launch, youre going to use all of the above strategies where they make sense and then add elaborate as follows. This timing is for a shortlead campaign such as pod with createspace and ingram spark. The first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. How to throw a book launch party that isnt a waste of.
A book press release template is a statement by the publishing company announcing the launch of a new book. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. One top focus should be planning the actual launch of your book. Plan a successful book launch book release template. A book launch plan for firsttime authors without an online. A simple 10step book launch plan you can easily use to outrank. After years of helping authors build their platforms, and then use those platforms to launch top. Decide whether your book launch is inviteonly or open to the public. It provides indepth detail on the purpose and goals of the initiative and several other aspects as well. This is how to create a prelaunch strategy for your book medium. The ultimate book press release template free download.
Book launch press release template all freelance writing. At any given time, there seem to be 1,000 different ways to market your book. Most of the launch plan is a long list of launch activities and reasons for each of them. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Creating a book launch website in 45 minutes, on your own.
Once authors reach a certain level of reader engagement, inkitt publishes the manuscript in ebook, print and audiobook format. We recently talked about preparing for nanowrimo during october, and i shared some of my own plans such as using the snowflake method for this novels outline. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Cancellation, weather rehearsals signage directional, parking toilets lost children etc. I tend to go overboard with my courses and tutorials, and am trying to simplify. Novel planning tools and worksheets all freelance writing. Theres one for every stage of your social marketing journeyfrom planning and creating content, to publishing posts and measuring results.
It is important that this document is pleasant and intriguing to capture the attention of the media. Now that youve published your book, host an unforgettable book launch party. I call this a book marketing action plan, and you can download a free excel template to build your plan here. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Make sure the typos are fixed and everything looks good. It will give you a complete arsenal of book launch tools. It will also expand your reach, your network, and may even present. Its such an important question and one that has some simple answers as well as more intricacies. If youre a novelist or wouldbe novelist, you may find some of the general advice helpful but for more tailored help, check out my post your twoyear plan for writing, editing. This template captures a serene, calm, indulgent feeling. As an indie author, you probably dont have a whole lot of cash to sling around on overthetop parties, so this is a really important step. A book launch plan for the traditionally published author it would be lovely to think that a trad publisher would just take care of marketing. If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book.
Following is a simple email template you can modify to announce your new book to those you are close to and invite them to. Apple mac pages, microsoft publisher, adobe illustrator ai. This gives a clear idea to the sponsors, authorities and all the involved individuals to unite and collaborate in the process making it quicker and. Over the last decade, ive worked with hundreds of authors and launched dozens of books to the top of the new york times, wall street journal, and other bestseller lists. You dedicate a few weekseven monthsto writing the book. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. Each objective or goal will require a different launch strategy. After years of testing various marketing strategies, ive developed a book launch checklist with triedandtrue tactics that best build buzz and sales. Product launch marketing plan free download excel template. A church launch plan is an important document that states particulars regarding the construction or expansion of a church institution.
Heres how to plan and write your book, in ten simple steps. Book template to showcase and sell products generate leads. Fill the templates out, customize them, and execute. To begin forming your book marketing plan, start by building a list of tasks. The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Whether youre a newby or a veteran of product launch planning, theres no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. How to create a written book launch plan author media. In the sections that follow, im offering a new product launch strategy thats sustainable and. A book launch plan for firsttime authors without an. Hes planning a book launch for 2015 and asked what i recommend for his book launch dates. All you need to do is to replace the example text and upload the images. Writing a book is a good start, but its not enough. This post focuses on nonfiction books, as the planning process is very different for fiction. Of course, under any of these highlevel tasks, you will need to add subtasks.
How to confidently plan and execute a successful book launch. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. How to create a book marketing and publicity campaign. Wait a couple days rank is always wonky right after preorder launch. This is the manual you must download to make a careful selection of the people, resources and contingency plan to make your product launch plan a success. For example, you could follow steve scotts 5day launch plan that works which he used to effectively launch the bestselling book 10minute digital declutter that he coauthored with barrie. A simple 10step book launch plan you can easily use to outrank bestselling authors. Here is a free sample press release template which you can use to announce the launch of a new book. Tips were very appropriate as i am planning for self published book. Your book launch can be a highly complex project with a lot of moving parts. Book marketing spreadsheet the perfect graduation gift. Before you can start planning your book launch party.
Prelaunch marketing launch week postlaunch marketing. The first thing you need to do when planning a book launch is set yourself a budget. This template gives you a predefined structure of your marketing project. Put in a compelling headline, a solid description and of course, your own logo and thats it. Ive had three in a little more than two years, and ive found some elements of a book launch party to be consistent while others changed or evolved. When i was getting ready to launch my own book, life after college, i knew i needed a way to track the hundreds of book promotion action items and ideas floating around in my head everything from website development to book tour planning to advance copy recipient lists, so i created a 15tab master spreadsheet as a way of organizing the. The complete book launch party checklist tiana warner. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. Keeping track of who is responsible for what and when. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. Each section of the book launch press release template offers an explanation of the type of content or information you should include. An enterprise map of ghana, written by john sutton lse and bennet kpentey sync consult. Quickly change text, colors, images or entire sections to make a beautiful page. You can use this theme to create a book launch landing page website or a multipage website.
When preparing to launch your book in the world, you can use all the help you can get to spread the word. Tip 4 dont make the book launch event all about you. Authors dont like book marketing because they think it means telling strangers about your book. The website allows readers looking for that next great author to read and provide feedback on the book for free. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. If youve ever wanted guidance on how to plan a book release, then the book launch planner will be. A good book launch party should be about the guests as much as it should be about your personal achievement.
An enterprise map of ghana book launch lapalm royal hotel, accra ghana, april 2012 on monday 16th april 2012, the igcghana programme in collaboration with the ministry of finance organised an event to launch the book. Product launch marketing template is your reference to make any new goods be a hit in the market in just a short time. Read on for tips on promoting yourself with a wellexecuted book launch party. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. It can also help you establish your brand, your message, and presence on the web.
Promoting your book takes careful planning so you get the. Press releases can be an important component of a book publicity campaign. Uniquely customize a sales page for all your book titles. The ultimate 10 step guide to plan and write your book wtd. A launch will build your author business by increasing your email subscribers and social media followers. The mybook publishers website script is a predesigned and fullfunctional template for creating book launch sites. Adding these subtasks to the project plan for your book has pro and con implications, in particular related to manageability and clarity. Initiate prelaunch sales strategy apply for contests and awards some require prepublication applications note. Its also hard to keep up with all the options that are available. Plan your book launch tasks nonfiction authors association. Once you have the basic template, your future covers will be easy. Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from. Learn the 6 essential elements to a winning book launch. Its not only hard to know what you should be doing.
Event planning template name of event what building opening, sports day, art show, launch of new program date of event time of event. Finally, when the dust settles, youre rewarded with a handful of daily sales. Email template for family and friends use for your book. If you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status. And, of course, there are some marketing elements that a trad publisher does very well, and that an indie author basically cant do at all. In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. The better you can tell the overall launch story and how all the pieces fit together, the better you can defend your launch plan and the budget youll need to execute the launch. Promotion can seem like a daunting task, especially when it comes to planning your first book launch.
Releasing a statement of a new book will improve its overall promotion which includes visibility and sales. How to confidently plan and execute a successful book. With our first book launch, we just thumped out a buy my book now email to the few names we had on our list, and we got what we got. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. Whats the most critical element of a successful book launch. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes the preparations are a lot of work, but this stepbystep checklist should help reduce that feeling of floundering. If your book is traditionally published, your publisher may or may not insist on sending a local bookseller to the launch specifically to keep track of book sales for you and to handle those transactions. Book launch tools, resources and content to help authors.
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